The dragons will judge each entry on seven areas. Each area will be marked out of a maximum score of 10 points:
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- How innovative is the proposal? (10 marks)
- How eco-innovative is the proposal? (10 marks)
- Industrial Feasibility (10 marks)
- Market credibility (10 marks)
- Nutritional characteristics (10 marks)
- Food safety & conformity to UK & European Legislation (10 marks)
- Taste, organoleptic qualities (10 marks)
- Marketing and communication plans (10 marks)
- Packaging (10 marks)
- General presentation (10 marks)
TOTAL /100 marks
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