IFST Professional Food Sensory conference 2013: Fast Forward - Speaker Biographies
David Penn, Conquest, UK
David Penn is founder and MD of award winning agency Conquest, based in London. The company is one of the UK’s largest independent researchers and, most importantly, is a pioneer of innovative online research methodology, welding neuroscience, communications theory and cognitive linguistics. In the last 3 years, Penn and his team have been shortlisted, commended or won outright a total of 11 industry awards.
Before starting Conquest out of sheer frustration with what many research agencies had to offer, he amassed a wealth of experience in marketing and research spanning both client and agency sides of the business, honing his skills at Unilever and UB. David Penn has published and presented widely on marketing research - at MRS, ESOMAR, WARC and ARF conferences.
Explains Penn: “Much current research assumes brand decisions are conscious, explicable and rational, when in reality our behaviour is highly emotional; not logical, considered or easily accessed via standard questioning. Our work is about capturing people’s’ emotional and social reactions to products and messages.”
Hal MacFie, Hal MacFie Sensory Training Ltd
Dr. Hal MacFie is a statistician by training and spent his first 15 working years at the UK Meat Research Institute. Author of over 100 scientific publications and five edited books, he was Head of Consumer Science at the Institute of Food Research, Reading England, before becoming Director of the Institute. Dr. MacFie is now an independent consultant, Visiting Professor at Reading and Nottingham Universities and European Editor of the scientific journal Food Quality and Preference. He continues to develop a program of training courses in Sensory and Consumer Science to assist the career development of sensory professionals into more consumer-based activities. He consults for a variety of multinational companies on sensory and consumer science in New Product Development.
Lauren Rogers, Lauren Rogers Consultancy
Lauren Rogers is a sensory science consultant and lives in Leek in the Staffordshire Peak District. Lauren started her working life as an Analytical Chemist and, with a Masters in Analytical Chemistry under her belt, she moved into Sensory Science full-time. She set up the sensory science function for Dalgety Plc (an ingredients company) in the early nineties and worked on a wide variety of products; from yoghurts and crisps to cook-in-sauces. During this time Lauren developed sensory panellist training programmes and honed her statistical and reporting skills.
Lauren moved on to work for GlaxoSmithKline, working on products such as Ribena, Lucozade and Horlicks and also various healthcare products such as creams and toothpastes. She became involved in quality control and factory-based projects as well as numerous NPD launches and product improvements. Lauren became involved in sensory shelf-life during her time with GSK and helped develop a consumer-led shelf-life approach to new product development. Lauren also initiated a large sensory, insights and marketing project to understand the sensory, consumer and emotional attributes of one of GSK’s major brands.
In 2009 Lauren set up her own sensory science consultancy business and has been lucky to work for a variety of companies on a number of different projects and products, including running sensory and statistics training courses and working on non-foods such as shampoos and conditioners. During this time she has contributed to Food and beverage stability and shelf life, (Kilcast and Subramanian) and Sensory analysis for food and beverage quality control (Kilcast). Lauren has also become more involved with the Institute of Food Science and Technology’s Professional Food Sensory Group (PFSG) and has facilitated PFSG discussion groups on Sensory Claim Substantiation and Sensory Panel Performance. Lauren is also a member of the Society of Sensory Professionals and the ASTM E-18 (Sensory) Committee.
Carol Raithatha, Carol Raithatha Limited
Carol Raithatha is the director of Carol Raithatha Limited, a UK-based consultancy specialising in sensory evaluation, consumer research, and consumer goods research (www.carolraithatha.co.uk). Project types are varied and can include development of procedures and guidelines, concept and new product development, quality issues and management systems, and desk and business to business research. Carol applies a range of sensory, consumer and market research techniques, as well as relevant marketing and management models when applicable. Carol is the current PFSG secretary and a member of the PFSG events working group.
Antoine Goupil de Bouillé, Leatherhead Food Research UK
Antoine Goupil de Bouillé, Sensory & Consumer Scientist Antoine is a Sensory and Consumer Scientist at Leatherhead and within this is part of the Applied Research team. He leads proactive Sensory, Consumer and Market Research projects working with both the trained and consumer panels and also carries out the statistical analysis of the data generated. Antoine supports Sensory training courses, provides internal courses in new techniques, carries out statistical evaluation for the department, and is involved in French Consumer studies. He gained his engineering diploma in the ENITIAA of Nantes (National Engineering School in Food Industry) and did his master thesis on TDS data computing (Temporal Dominance of Sensation).
Thiery Worch, QI Statistics
Thiery Worch, Statistician, QI Statistics Since the 1st of October 2012, Dr. Thierry Worch is a statistician at QI Statistics, Berkshire, UK. Since then, his day routine consists in running clients’ projects, doing some research or giving courses in association with Hal MacFie Training. He received his master degree in statistics from Agrocampus-Ouest in Rennes, France. Thierry first started as a project manager at OP&P Product Research (Utrecht, The Netherlands) before completing his PhD on “the Ideal Profile Analysis: from the validation to the statistical analysis of ideal profile data” both in collaboration with Pieter Punter (OP&P), Sébastien Lê and Jérôme Pagès (Agrocampus-Ouest). During his stay at OP&P, he conducted several projects and studies, including the development of statistical analyses routines in R for EyeOpeneR (Logic8, Elst, The Netherlands).