Valid sensory and consumer testing usually requires some thought and planning about context. Place, time, ambience, meal setting, social situation, personal mood, etc. can all be important. This discussion group will explore how and why context is important and in which ways methods are being developed and adapted to refer to or recreate real-life contexts.
This discussion group will be followed by the IFST Sensory Science Group committee meeting which will be open to IFST members.
To control or not to control?
Carol Raithatha, Research Consultant, Carol Raithatha Ltd.
Setting the Scene: the use of immersive context in capturing consumer responses
Louise Hewson, Senior Scientist Sensory & Consumer Product Insight, Pepsico Europe
Digital revolution: embracing new technologies to develop a deeper understanding of consumer responses
Silvia Peleteiro, Consumer, Sensory & Market Insight Manager, Leatherhead Food Research
Please note that the programme is subject to change.
Lunch will be provided for this event.
4 Leycroft Road
|IFST member/guest||£ 10.00|