IFST SC20 Webinar Series: Reformulation: When less isn't less - making reformulation work

Speaker: Ian Noble, Senior Research, Development & Quality Director, Mondelez International. Successful product reformulation needs to delight consumers, holistically throughout all the moments of truth, meeting their expectations of the product experience and delivering against the specific consumer benefit or need. In addition to mastery of the complex product science(s) from ingredients to finished products that underpin the consumer’s experience today, reformulation requires consideration of how the whole bundle delights consumers with their choice of a reformulated product.