Beyond the First Bite: The Sensory Journey of the Consumer
This event is organised by the IFST Sensory Science Group
Speakers will talk about the sensory journey the consumer goes on and the choices at different moments, as well as the emotional journey. This ultimately enables the design of products the consumer wants, that meet the consumer expectation at the different touch points, and also product experiences that really fit into people's lives.
There will be a workshop following the presentations and tours of the BAT sensory facility will be offered.
