There is no limit on the number of teams which can be entered from each university, provided all the team members are registered to study at a UK university (not PhD students) and are 35 and under on the day of the competition. Teams may also be made up of students from several different universities, such as a group of friends or students on placement together.
|6-7 October 2019||Ecotrophelia EU Final, Cologne, Germany|
|End of March 2020 (Date TBC)||Application deadline, including full technical dossier|
|April 2020 (Date TBC)||Shortlisted teams announced|
|June 2020 (Date TBC)||Ecotrophelia UK competition|
Criteria for your food product
Your product must meet the following criteria:
- be fit for human consumption and aimed at consumers;
- be marketable in retail distribution or the restaurant and hotel sectors;
- be innovative in one or more aspects compared to food products already on the market. This innovation can come from the concept, and/or technology, and/or recipe, and/or packaging etc;
- take on board eco-innovation, which could mean the basic ingredients (eg origin, organic or with low carbon footprint) and/or packaging (eg recyclable) and/or manufacturing process (eg energy saving, water recycling) and/or distribution-logistics (eg new channels or direct consumer sales), making it easier for all businesses in the food production chain to integrate the environmental dimension;
- stand out for its taste, nutritional or other qualities;
- be capable of being manufactured on an industrial scale, based on technical specifications (including ingredients, manufacturing process, cost price, business investment);
- conform to relevant regulations (including processing, additives and ingredients, packaging, labelling, advertising standards, food safety etc);
- be commercially relevant (eg suitable for a local and/or national and/or European market and meeting a demand, marketing plan, packaging, logistics);
- show an overall coherence across all the criteria set out above
Format and content of your technical dossier
Your product must be presented using an explanatory dossier limited to 20 A4 pages, in PDF format and written in English. Up to 10 pages of appendices may also be submitted. This explanatory dossier must contain the following information:
- a description of the food product: exact name, precise category (for example: savoury starters, desserts, ready-made meals, alcoholic drinks etc.…), general description, composition, the product's taste and nutritional qualities, technical specifications, manufacturing process, packaging, shelf life;
- description of the product's innovation and eco-innovative aspects;
- a summary of the marketing, sales and business plan;
- a description of the communications strategy specifying why consumers will desire/accept the product innovation, key messages, and media channels for consumers and/or buyers/distributors.
In addition to the above, we would like each team to send a 3 minutes video showcasing their presentation skills. A typical video will include the team's name, the product and it's target market, a brief summary of it's eco-innovative credentials and market credibility.
Shortlisted teams will present their products to the dragons at Campden BRI in June 2020 and the winners will be announced on the following day at Campden BRI Day.