Maximise consumer liking using sensory and consumer research techniques

 Registration is closed for this event
Organised by IFSTs Sensory Science Group

The Sensory Science Group is pleased to announce the next in its series of lunchtime discussion workshops which are free to all IFST members.  Members are also able to bring along a colleague. The Group holds a series of workshops throughout the year at different locations and would welcome suggestions from members on potential topics and venues.


To obtain a deep understanding of consumer liking of products, different sensory and consumer techniques have been created over the years.Some are based solely on consumer testing, whilst others combine the sensory and consumer methods to obtain powerful data.

This workshop will show the priciples of different methods used in the industry, including internal and external preference mapping, ideal profile method, CATA and penalty analysis.  It will be followed by a discussion on the difference techniques, how they can be used, and when to choose which method.


11.00 'Maximise consumer liking using sensory and consumer research techniques'
13.00 Lunch & networking

Sensory Science Committee meeting (non committee members are welcome to attend if they are interested in getting more involved and understanding what the Committee does)

15.00 End


Yvonne Taylor, Managing Director, PPL Insights (formerly product perceptions Ltd)  Yvonne is Managing Director at PPL Insights, an agency which specialises in sensory and consumer research in the FMCG sector.  She has over 20 years experience working within market research.  She started her research career at Nestlé working across a variety of brands including the flagship range of Nescafé coffees.  Subsequently she has worked within research agencies focussing on the application of sensory profiling and consumer research in helping Blue Chip manufacturers understand, develop and optimise their products both in the UK & Worldwide.  Outside of the day job Yvonne enjoys the theatre and travelling as well as being kept busy by renovations on her new (old!) house.

Dr. Hal MacFie is a statistician by training, with an international reputation in the areas of product assessment and consumer research. Author of over 100 scientific publications and five books, he was Head of Consumer Science at the Institute of Food Research, Reading England, before becoming Director of the Institute.  Dr. MacFie is now an independent consultant, Visiting Professor at Reading University and European Editor of Food Quality and Preference.


October 16th, 2015 from 11:00 AM to  1:10 PM
Marks & Spencer
Waterside House
35 North Wharf Road
london, W2 1NW
United Kingdom
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