Innovation and Creativity are NOT the same – and you’re capable of both!

Friday, 12 April, 2024 - 12:00 to 13:00

This event is hosted by Food Innovation SIG

Continuing our Innovation Toolkit inspired series, the Food Innovation SIG are delighted to be joined by Hanne Kristiansen founder of Creative ID™ for this online event titled Innovation & Creativity are NOT the same… and you’re capable of both!
Hanne’s mission is to put creative intelligence within reach of everyone (not just the lucky few!) so the world of work becomes a more human, agile and inclusive place to be. Hanne has worked in innovation for various food & drink companies including United Biscuits, Diageo and latterly Kellogg’s, where she was Head of Innovation for Europe.
She set up Flexiblebrains, an innovation consultancy in 2007 and is now dedicating her time to Creative ID™ - a psychometric growth tool developed in partnership with the University of Sheffield.
Through proprietary research led by Prof. Kamal Birdi and PhD-researcher Lee Rabbetts, Creative ID™ seeks to understand how (not if!) we are creative by mapping people’s behavioural preferences across 5 unique yet complementary creative styles. Hanne is a passionate advocate that everyone has a role to play in innovation and the ability to be creative and that Scientists and Technologists can be the driving force behind sustainable innovation.

Sign up to discover more about the Creative ID™ tool and to find out how YOU are creative.

What participants will learn about:
This webinar will explore the following topics:
• How innovation and creativity are interconnected… and what the real difference between them is
• Why we ALL need to innovate and be creative… regardless of who we work for, our role or job title
• Why you’re capable of innovating and being creative… even if you don’t think you are!

Target Audience:
The event is designed specifically for food scientists, technologists and engineers who are interested in understanding the future-focused role they can play in driving and delivering a transformational innovation agenda.

Speaker: Hanne Kristiansen, Founder of Creative ID™