‘Idea Generation’ is an essential step where innovative ideas are developed to meet consumer needs and market demands. The process typically involves brainstorming sessions, market gap analysis and consumer demand evaluation to generate fresh concepts. The generated ideas are then screened for technical feasibility and potential to meet customer requirements.
Idea generation is essential for ensuring that the product development process can lead to successful product launch.
This section includes resources to support the idea generation process. The resources are in a range of formats, including links to articles, videos, technical publications, reports, books, technical briefs and IFST materials.
‘Idea Generation’ is segmented into:
- Creativity and Concept Development
- Trends, Market and Consumer Insights
- Scoping (Regulatory, Manufacturing, Labelling)
- Business and Marketing Strategy Development
- Innovation Process and Project Planning
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