AI in Action

Anna-Sophie Deetjen - Founder, Nibblr

Anna-Sophie Deetjen is the founder of Nibblr, an AI-powered platform transforming how food and beverage companies reformulate and innovate. Her path into food innovation began with her own curiosity about healthier products, which deepened when she became a founder herself. She quickly discovered how fragmented, resource-intensive, and inefficient product development can be, requiring endless searches for expertise, navigating compliance hurdles, and investing heavily just to move forward. Experiencing these challenges firsthand sparked a fascination with the mechanics of how food products are made, scaled, and launched.

Her first venture, Morrow, focuses on developing coffee without coffee beans, which is an ambitious project rooted in deep R&D and the vision of decoupling beloved foods from environmentally fragile supply chains. While Morrow continues to push forward, her experience highlighted a broader systemic problem: the lack of accessible, data-driven tools to make food innovation faster, smarter, and more cost-effective.

Her own challenges and learnings, led Anna-Sophie to create Nibblr, which leverages AI to help brands reformulate products that balance taste, nutrition, and costs. By streamlining decision-making across science, supply, and consumer demand, Nibblr empowers companies to accelerate development and bring healthier, more resilient products to market.
She is passionate about the intersection of technology, food, and health, and now dedicated to equipping food innovators with the tools to drive systemic change and shape a more resilient food system.

Tom Hollands Honorary FIFST - Innovation and Technical Director, Raynor Foods Ltd

Tom Hollands is the Innovation and Technical Director at Raynor Foods, he is also Honorary Fellow of the IFST and previously one of its trustees. Tom is an accomplished Food Scientist who has worked in both government (Food Standards Agency) and the private sector.  Tom is a true innovator at heart and has won many national and international accolades, in 2024 he was awarded with the prestigious Honorary Fellowship from the Institute of Food Science and Technology (IFST), in recognition for his extraordinary contributions to the IFST and wider food system as a food scientist and innovator. Tom’s innovations are focused on sustainability and meta food systems, their emerging technologies and the fascinating and complex links that join them.