The November Webinar Series is a new programme of live, online sessions built around the topics that matter most to the food industry right now, from food safety and sustainability to innovation and emerging regulation. Each session is led by experienced voices from across the sector, giving you direct access to insight and thinking you won't find anywhere else.
Every webinar stands on its own, so you can pick and choose the sessions most relevant to your work, your team, or your interests. There's no travel and no time out of the office. Just log in and take part from wherever you are.
Whether you want to sharpen your technical knowledge, stay ahead of industry developments, or connect with the wider food science community, there's a session here for you.
What Citizens Want vs What They Buy
Consumer research says one thing. Supermarket tills say another. Paul Frobisher, a specialist in strategic innovation, tackles the gap between what people claim they want from the food system and what they actually put in their basket, and why that gap matters more than most businesses realise.
If you work anywhere near consumer engagement, product development, or brand strategy, this session gets straight to a question you've probably wrestled with yourself. Paul will bring concrete examples of where the gap has been closed, and what it took to close it. Come away with practical thinking you can apply immediately, not just theory.
Price: IFST Members - Free, Non-members - £100
Did you know that this event is free for IFST members? Join IFST today to save £100 on your ticket to this event. If you need some more time to think about it, contact us in the next 30 days and let us know that you've joined as a member, and we'll deduct £100 from your membership fee for your first year. Click here to become a member.
Speaker: Paul Frobisher - Director, Strategic Innovation Ltd
If you are an IFST member, please ensure that you are logged into the IFST website before completing your booking so you can access member rates for events. Published events fees will apply to non-members and members can only gain preferential rates by logging in to their IFST account.