Information is Abundant, Critical Thinking Isn't
Organised by the British Section of the Institute of Food Technologists (IFT)
Communicators need to be realistic; often simply providing more information will have limited success in influencing people.
We must do more than provide better information, we need to ‘nudge’ consumers to reason and self-reflect to help them discern between truth and fiction. Behavioral Science offers some useful approaches.
During this event, our speakers will share their knowledge on fantastic topics such as:
- Cognitive biases that make critical thinking difficult
- Why we are overly confident in our biased and wrong thinking
- Why simply providing information (the deficit model) is usually not enough, and how to ‘nudge’ people into serious re-consideration of their beliefs
Jason Riis, PhD, is the founder of the behavioral science consultancy, Behavioralize, which applies behavioral science to drive growth in a wide range of industries. He has consulted extensively for large companies, start-ups, and non-profit organizations.
He was a Postdoctoral Research Fellow for Nobel laureate Daniel Kahneman, who is widely seen as the “founder” of behavioral economics. Jason spent over a decade as a full-time faculty member at Harvard Business School and the Wharton School.
He remains affiliated as a Senior Fellow at Wharton’s Behavior Change for Good Initiative. His PhD is in Cognitive Psychology from the University of Michigan. Jason’s research has been published in leading health and business journals.
Jared Peterson has a masters in Behavioral and Decision Sciences from the University of Pennsylvania.
His main interests are in the science of judgment, decision making, and motivation - in other words, how do people know (1) what is true, (2) what to do about it, and then (3) actually get themselves to do it?
He has worked with Jason Riis at Behavioralize for the past couple of years helping companies and NGOs to change behavior and encourage critical thought in situations where simply providing audiences information hasn't been enough.