IFST Sensory Science Group event: Noel, Narrative & Numbers

Organised by IFST's Sensory Science Group (SSG)

In a world that is full of information and data, how do we present our research findings in an engaging and interesting way?  How do we hone our presentations to communicate the message that we need to get across? 

This SSG Lunchtime Forum will focus on data presentation.  Our speakers will discuss how to use data to tell influential, evidence-based stories and show us novel ways of visualising and representing numbers and statistics.  And because this event is close to Christmas there will be elements of festive fun! 

The SSG is delighted to welcome Sam Knowles, corporate storyteller and author of Narrative and Numbers to present at this event.  Sam will be joined by Sensory and Consumer Research Consultant and SSG member, Lauren Rogers and Charlotte Austin, a communication coach & behavioural therapist who presents the AQR course, ‘Communicating your Story’.

Noel, Narrative and Numbers is being hosted by Sensory Dimensions Ltd at its Nottingham site. 


10:00  Registration



“Do you see what I see?”: even more effective ways to present sensory science data

Lauren Rogers, Freelance Sensory Scientist


Narrative by Numbers

Sam Knowles, Founder and Managing Director, Insight Agents


Engaging an audience emotionally as well as intellectually is the secret to impactful storytelling

Charlotte Austin, Communication Coach and Behavioural Therapist



13:00 Lunch and Networking
14:00 End

Please note that the programme is subject to change.

Who should attend? All food professionals interested in the lunchtime forum including Sensory and Consumer Scientists; Product Development Technologists; Marketing Insights Professionals and Brand Managers. The Forum is not just for food professionals but is an excellent learning opportunity for students undertaking food courses in Universities and Colleges.

Cost: £10 for IFST Members, £47 for Non-Members (includes one year’s IFST Associate Membership)

Disclaimer: Please note that photographs and footage will be taken throughout the event. If you do not wish to be included, there will be a non-consent form on the day.

Check IFST policies section for information about cancellations and amendments.